The Influence of Sound Processing on Listeners' Program Choice in Radio Broadcasting

Maempel HJ, Gawlik F. The Influence of Sound Processing on Listeners' Program Choice in Radio Broadcasting. In: AES Convention 126. Audio Engineering Society; 2009. Paper 7785. Available from: https://aes.org/publications/elibrary-page/?id=14981

@inproceedings{Maempel2009_14981,
  author = {Maempel, Hans-Joachim and Gawlik, Fabian},
  title = {{The Influence of Sound Processing on Listeners' Program Choice in Radio Broadcasting}},
  booktitle = {AES Convention 126},
  note = {Paper 7785},
  year = {2009},
  month = may,
  publisher = {Audio Engineering Society},
  url = {https://aes.org/publications/elibrary-page/?id=14981}
}

TY  - CPAPER
TI  - The Influence of Sound Processing on Listeners' Program Choice in Radio Broadcasting
AU  - Maempel, Hans-Joachim
AU  - Gawlik, Fabian
T2  - AES Convention 126
M1  - Paper 7785
PY  - 2009
DA  - 2009/05/06
UR  - https://aes.org/publications/elibrary-page/?id=14981
PB  - Audio Engineering Society
LA  - en
AB  - Many opinions on broadcast sound processing are founded on tacit assumptions about certain effects on listeners. However, those have lacked support by internally and ecologically valid empirical data so far. Thus, under largely realistic conditions it has been experimentally investigated to what extent broadcast sound processing influences listeners’ program choice. Technical features of stimuli, socio-demographic data of the test persons, and data of listening conditions have been additionally collected. In the main experiment, subjects were asked to choose one out of six audio stimuli varied in content and sound processing. The varied sound processing caused marginal and statistically not significant differences in frequencies of program choice. By contrast, a subsequent experiment enabling a direct comparison of different sound processings of the same audio content yielded distinct preferences for certain sound processings.
ER  -