Sound Levels of TV Advertisements Relative to the Adjacent Programs and Cross-National Comparison of the Way of their Insertion into Programs

Kimura A, Miyasaka E. Sound Levels of TV Advertisements Relative to the Adjacent Programs and Cross-National Comparison of the Way of their Insertion into Programs. In: AES Convention 122. Audio Engineering Society; 2007. Paper 7045. Available from: https://aes.org/publications/elibrary-page/?id=14030

@inproceedings{Kimura2007_14030,
  author = {Kimura, Akiko and Miyasaka, Eiichi},
  title = {{Sound Levels of TV Advertisements Relative to the Adjacent Programs and Cross-National Comparison of the Way of their Insertion into Programs}},
  booktitle = {AES Convention 122},
  note = {Paper 7045},
  year = {2007},
  month = may,
  publisher = {Audio Engineering Society},
  url = {https://aes.org/publications/elibrary-page/?id=14030}
}

TY  - CPAPER
TI  - Sound Levels of TV Advertisements Relative to the Adjacent Programs and Cross-National Comparison of the Way of their Insertion into Programs
AU  - Kimura, Akiko
AU  - Miyasaka, Eiichi
T2  - AES Convention 122
M1  - Paper 7045
PY  - 2007
DA  - 2007/05/06
UR  - https://aes.org/publications/elibrary-page/?id=14030
PB  - Audio Engineering Society
LA  - en
AB  - Sound levels of TV Advertisements (CMs) were measured relative to those of the adjacent programs because they could not exist individually without adjacent programs. The results show that the averaged sound levels of about 20% of the CMs were over -5 dB with small dynamic ranges less than 10 dB. 57% and 84% of CMs in terrestrial and BS digital broadcasting, respectively, had higher sound levels than the main programs. Next, perceptual experiments were performed for 3 types of TV CMs with different sound levels, resulting in that all CMs sounded louder than a reference speech irrespective of large sound level differences. Finally, comparison of a way of insertion of CMs into programs among Japan, UK and US was performed.
ER  -