Marketing Considerations for Consumer Acceptance of Stereo Audio for Television and Video

Clegg AH. Marketing Considerations for Consumer Acceptance of Stereo Audio for Television and Video. In: AES Conference: 4th International Conference: Stereo Audio Technology for Television and Video. Audio Engineering Society; 1986. Paper 4-025. Available from: https://aes.org/publications/elibrary-page/?id=4678

@inproceedings{Clegg1986_4678,
  author = {Clegg, Almon H.},
  title = {{Marketing Considerations for Consumer Acceptance of Stereo Audio for Television and Video}},
  booktitle = {AES Conference: 4th International Conference: Stereo Audio Technology for Television and Video},
  note = {Paper 4-025},
  year = {1986},
  month = may,
  publisher = {Audio Engineering Society},
  url = {https://aes.org/publications/elibrary-page/?id=4678}
}

TY  - CPAPER
TI  - Marketing Considerations for Consumer Acceptance of Stereo Audio for Television and Video
AU  - Clegg, Almon H.
T2  - AES Conference: 4th International Conference: Stereo Audio Technology for Television and Video
M1  - Paper 4-025
PY  - 1986
DA  - 1986/05/06
UR  - https://aes.org/publications/elibrary-page/?id=4678
PB  - Audio Engineering Society
LA  - en
AB  - New product and businesses tend to follow traditional patterns of market development. During the early phases, a great deal of uncertainty exists which can result in the development cycle being perterbated in time. Market research and behavior of system operators, advertisers, distributors and users guides the development and timely refinements of the second and third generation products. Interpretation of user wants and conveniences provide feedback to the product planners and design engineers. This iterative process takes place in a dynamic, competitive marketplace which yields to the pressure of the buyers and users.
ER  -