About Speaker

Ahmed Gelby is a systems-focused audio engineer and technical consultant working at the intersection of post-production workflows and large-scale media infrastructure.

His work examines how contemporary audio practice breaks down when mixes are expected to translate across heterogeneous playback contexts — from calibrated control rooms to uncontrolled consumer environments.

Drawing on fieldwork in post-production and broadcast-scale deployments, Ahmed has instrumented and validated the limits of ‘one-mix-fits-all’ assumptions, showing how translation failures emerge not from creative intent but from architectural and workflow constraints upstream.

His recent work focuses on probing these failures through measurement, controlled experimentation, and prototype systems that shift adaptation from the mix stage to playout.

Ahmed is Director at Flicktronix and previously worked as a Senior Design Consultant at Audinate, supporting large media organizations including Warner Bros. Discovery. His work is concerned with aligning audio decision-making with real listening conditions, rather than idealized ones.