Thursday, September 29, 10:45 am — 12:15 pm (Rm 402AB)
Abstract:
Product management has developed into an interdisciplinary field that takes a holistic view at the entire product life cycle from inception to end of life, bringing together strategy, market needs, opportunity analysis, product plans, product development and engineering, manufacturing and operations, financial management, marketing, customer support, and additional functions as needed to ensure products meet customer needs and business requirements. This tutorial will walk through the major product management implications through the product life cycle and discuss key interdisciplinary functions for each phase.