AES Los Angeles 2016
Product Development Track Event PDSS1
Saturday, October 1, 9:00 am — 11:00 am (Rm 402AB)
Product Development Super Saturday: PDSS1 - Product Management, Industrial Design, and User Experience
Presenters:Scott Leslie, PD Squared - Irvine, CA USA
Myk Lum, Lum Design Associates - Irvine, CA, USA
Frank Marino, Jr., Three Design Group - Rochester, NY, USA
Abstract:
AES Super Session: How to Develop a Killer Audio Product in One Day!
In the lead-off session of Super Saturday, we will explore the initial phases of product development. These three areas are done most effectively when they are done in parallel to speed time to market and ensure development team collaboration.
Product Management has become one of the most important functions in developing and bringing products to market today. In the past product managers mainly focused on product features and pricing. Today the Product Manager must take a 360 degree view in include a broader variety of expertise and content. Scott Leslie of PD Squared will present the elements of such a complete view of product management:
1. Business case
2. Sales forecasting by geography and product segment
3. Market assessment
4. The constantly changing competitive landscape
5. Sales channels
6. Detailed pro forma product costing
7. Building the development budget
8. Creating a Project Schedule
9. Designing the development team
10. Selecting partners to win rather than selecting suppliers on cost
User Experience covers all aspects of a product usage today, from its size, shape and weight to user input from physical controls to mobile apps to voice input. Marc Krolczyk and Frank Marino of Three Design will present what it takes to makes User Experience the difference between a winner and a loser in the market.
Industrial Design is all important function of determining the “look and feel” of a product. From shape and size to weight to materials to placement of features, industrial design is making sure that the product appeals to the buyer from the pre-sales phase to when it has lived out its useful life. Our expert in Industrial Design, Myk Lom of Lum Design Associates (LDA) will engage with our audience in what it takes to develop products that connect with consumers today and cause them to hit the “buy” button as soon as they see the product!