AES New York 2015
Broadcast & Streaming Media Track Event B5
Friday, October 30, 10:45 am — 12:15 pm (Room 1A10)
Broadcast and Streaming Media: B5 - Audience Measurement for Stream and Broadcast
Moderator:David Layer, National Association of Broadcasters - Washington, DC, USA
Panelists:
Frank Foti, Telos Systems/Omnia Audio - New York, NY, USA
Rob Green, Vice President WO Streaming, WideOrbit, Inc. - Seattle, WA, USA
John Rosso, President, Market Development, Triton Digital - New York, NY, USA
Abstract:
Radio broadcasting in the 21st Century is not just about over-the-air signals. The Internet and mobile broadband have made audio streaming a viable option to over-the-air delivery. One thing that has not changed, audience measurement is still fundamental to the business of radio no matter how the signal is being delivered. This 90-minute session will focus on some of the latest audience measurement techniques for both over-the-air and streaming and help you to understand some of the nuances of the methods and technologies employed.
