AES New York 2013
Product Design Session PD5

Saturday, October 19, 3:15 pm — 4:45 pm (Room 1E09)

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PD5 - The Power of the Brand

Presenter:
Adrian Weidmann, StoreStream Metrics - USA

Abstract:
This session will define "Brand" and explore its power and importance for the commercial success of your product development and/or service—be it a microphone, audio processing software, or recording studio. Developing, defining, and maintaining your brand and its message may the most important "product" you ever develop. This session will explore the power of Brand and outline seven key components to define your brand. The "Brand as Publisher" concept will be introduced, defined, and examples will be presented that can be used to create a meaningful dialog between your customers and your brand across available customer touchpoints—human, mobile, social media, web, and print. Understanding the power of this customer dialog can provide innovative insights for your product design team as well as propel your Brand.

Return to Product Design Sessions

EXHIBITION HOURS October 18th 10am – 6pm October 19th 10am – 6pm October 20th 10am – 4pm
REGISTRATION DESK October 16th 3pm – 7pm October 17th 8am – 6pm October 18th 8am – 6pm October 19th 8am – 6pm October 20th 8am – 4pm
TECHNICAL PROGRAM October 17th 9am – 7pm October 18th 9am – 7pm October 19th 9am – 7pm October 20th 9am – 6pm
AES - Audio Engineering Society