AES New York 2013 Presenter or Author
Adrian Weidmann
Primary Affiliation: StoreStream Metrics - USA
Adrian bridges the ‘business objective’ gap between the Chief Marketing Officer and Retail IT. Spanning more than 30 years of introducing emerging digital media technologies, Adrian now assists brands, retailers and agencies designing and implementing intelligent, integrated mobile, online, social media, on-air, and in-store brand marketing communication and media delivery solutions driven by digital media. He started his career in professional audio with Brüel & Kjær and AMS/Neve.
Adrian has spent the past 16 years pioneering all aspects of digital media delivery including digital asset management (DAM), CMS and Anonymous Video Analytics (AVA). He co-authored and published (Relevant Press) the first book for in-store digital media, Lighting Up The Aisle, Principles & Practices For In-Store Digital Media. An early encounter with a brand marketing executive provided clarity- “It’s about selling stuff”. He has merged his unique perspective and insight to the art and science of digital media with analytical business fundamentals and Digital Asset Management (DAM) to assist brands, retailers and their agencies alike to realize the full potential of integrated multi-channel and interactive digital media solutions to enable integrated marketing conversion with measureable results.
His brand and digital media experience includes Lowe’s, The World Bank Group and International Monetary Fund, Citibank, Omnicom, Best Buy, Cisco, Hewlett-Packard, Dentsu (Japan), Cereja (Brazil), Supervalu, PRN/Wal-mart, Federated Department Stores, Nike, and UnitedHealth Group.
More Info: http://www.storestreammetrics.com
Session List
Oct 19:
PD5: The Power of the Brand (Presenter)
