AES New York 2013
Broadcast & Streaming Media Track Event B3
Thursday, October 17, 2:15 pm — 3:45 pm (Room 1E08)
Broadcast and Streaming Media: B3 - Listener Fatigue and Retention
Chair:Richard Burden, Richard W. Burden Associates - Canoga Park, CA, USA
Panelists:
Frank Foti, Telos - New York, NY, USA
Greg Ogonowski, Orban - San Leandro, CA, USA
Sean Olive, Harman International - Northridge, CA, USA
Robert Reams, Psyx Research
Elliot Scheiner
Abstract:
This panel will discuss listener fatigue and its impact on listener retention. While listener fatigue is an issue of interest to broadcasters, it is also an issue of interest to telecommunications
service providers, consumer electronics manufacturers, music producers, and others. Fatigued listeners to a broadcast program may tune out, while fatigued listeners to a cell phone conversation may switch to another carrier, and fatigued listeners to a portable media player may purchase another company’s product. The experts on this panel will discuss their research and experiences with listener fatigue and its impact on listener retention.
