AES New York 2011
Broadcast and Media Streaming Session B2
Thursday, October 20, 11:00 am — 12:30 pm (Room: 1E10)
B2 - Listener Fatigue and Retention
Chair:
David Wilson, CEA
Panelists:
Todd Baker, SRS Labs
Frank Foti, Omnia
Greg Monti, Citadel Media
Greg Ogonowski, Orban
Sean Olive, Harman
Ellyn Sheffield, Towson University
Abstract:
This panel will discuss listener fatigue and its impact on listener retention. While listener fatigue is an issue of interest to broadcasters, it is also an issue of interest to telecommunications service providers, consumer electronics manufacturers, music producers, and others. Fatigued listeners to a broadcast program may tune out, while fatigued listeners to a cell phone conversation may switch to another carrier, and fatigued listeners to a portable media player may purchase another company’s product. The experts on this panel will discuss their research and experiences with listener fatigue and its impact on listener retention.
Information Last Updated: 20111005, mei
