Location: The Guitar Store, 8300 Aurora Ave N. Seattle, WA 98103 USA
Moderated by: Dan Mortensen
Speaker(s): Brandon Ryan - Roland, Dr. David Jameson - Gig Performer
Over the course of decades, the audio community has focused their attention on the tape recorder and the evolutionary results have become the modern Digital Audio Workstation (DAW). Increasingly, the common denominator in music making has been Virtual Studio Technology (VST) instruments and signal processing gear (a standard developed by Steinberg). See https://en.wikipedia.org/wiki/Virtual_Studio_Technology for more details.
Now, subscription services are starting to take over - many computer software licenses are maintained by a monthly payment. Roland Corporation, one of the best known brand names in synthesis, recently started a subscription service - Roland Cloud - which provides VST instruments modeled on (down to the resistor!) a large assortment of their classic synthesizers and other forward looking products.
One challenge Roland (and many other VST providers) have, is that in order to use these VST instruments, the subscriber has to have access and working knowledge of a DAW able to mount these instruments and use them before the instant gratification of actually playing and hearing them. The "tape recorder" has taken over the studio.
Enter Gig Performer - A VST host that provides direct and immediate access to these instruments - and any VST processor or utility. When you open Gig Performer, you see your audio and MIDI interfaces on a desktop with connection points. Right click and select the VST you wish to use, connect them up with your interfaces, and you are playing. Near instant performance gratification.
Come see us at The Guitar Store on February 21, 2018 at 7:30 for a full run down of the future of the virtual studio.
Posted: Monday, February 12, 2018
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