AES New York 2009
Broadcast and Media Streaming Session B9
Sunday, October 11, 11:00 am — 1:00 pmB9 - Listener Fatigue and Longevity
Chair:
David Wilson, CEA
Panelists:
Sam Berkow, SIA Acoustics
Marvin Caesar, Aphex
Tim Carroll, Linear Acoustic
James D. (JJ) Johnston, DTS Inc.
Hannes Müsch, Dolby
Ellyn Sheffield
Ted Ruscitti
Abstract:
This panel will discuss listener fatigue and its impact on listener retention. While listener fatigue is an issue of interest to broadcasters, it is also an issue of interest to telecommunications service providers, consumer electronics manufacturers, music producers and others. Fatigued listeners to a broadcast program may tune out, while fatigued listeners to a cell phone conversation may switch to another carrier, and fatigued listeners to a portable media player may purchase another company's product. The experts on this panel will discuss their research and experiences with listener fatigue and its impact on listener retention.
