The Audio Engineering Society has partnered with North America’s largest B2B publisher, MultiView, to offer exclusive website retargeting advertising opportunities on www.aes.org.
For the most authoritative information on audio technology and cutting-edge research, audio engineering professionals from around the world visit AES’s website, www.aes.org, for the latest news related to the industry.
MultiView’s programmatic technology allows a limited number of advertisers to show their messages to visitors on their favorite sites after they leave aes.org. The service gives advertisers extended reach and lets buyers connect with suppliers. Using insights gathered from thousands of campaigns, MultiView’s team will also help advertisers develop branded messaging to serve our members, no matter where the Web takes them.
Multiview’s services allow advertisers to reach niche audiences beyond aes.org. Retargeting industry professionals after they’ve clicked away from aes.org keeps an advertiser’s brand top-of-mind and connects with audio pros across their buying journey. It’s serves as a complement to an AES Sustaining Membership, enabling advertisers to reach industry audiences more often as they navigate the rest of the Web.
The program improves the effectiveness of an ad spend. Finding and reaching industry-specific groups of buyers online can be difficult to do at scale in an affordable way. Broad targeting techniques can lead to ad waste, but retargeting aes.org visitors solves that problem by reaching decision-makers on their favorite sites across the Web.
MultiView’s experienced ad services team handles all of the technology, creative design, and reporting to make sure advertiser’s brands stand out across the Web and keeps campaigns running smoothly. This includes refreshing ads so that content stays relevant to potential buyers no matter how many times they’ve seen an advertiser’s messaging.
For more information on the program, contact MultiView’s David Reeder and view: https://www.youtube.com/watch?v=5zvjEdU0aZQ&feature=emb_title
Posted: Wednesday, February 5, 2020
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